The reason for the latest downsize is clear enough — the digital world has overtaken the analogue world that PTCL was set up to operate in. The fixed landline business that used to be its mainstay has gone into rapid decline with the advance of the mobile phone and other smart products. The older PTCL workforce are not educated or trained in the new technologies and the generation below them is, making sense for the company to recruit people that are familiar with today’s fast moving communications industry. The other factor is the cripplingly high cost of human resources. Around 35 percent of PTCL revenues are soaked up by the wages bill compared to a ratio of 12-15 percent in other telcos — unsustainable in a crowded market.
The business is currently making a profit, earning Rs8.8 billion in 2015 that was 69 percent higher than the previous year. A leaner more efficient workforce is going to allow that profit to grow, but is not going to be cheap in the short term. The model being deployed in PTCL could equally well be applied to Pakistan Steel or the national carrier PIA which is long sclerotic. A little political grit could go a long way.
Published in The Express Tribune, November 30th, 2016.
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