LAHORE: As one of Pakistan’s most popular music acts, it comes as no surprise that whatever Noori does attracts plenty of attention, especially when they set out on tour. The dynamic duo – along with other musicians such as Annie, Falak Shabbir, Arif Lohar and Kami Paul – is currently on a tour of Punjab. In fact, brothers Ali Noor and Ali Hamza have just returned from Sargodha to make a quick pit stop in Lahore before they head out to Gujranwala again.
According to Ali Noor, the Punjab Group of Colleges organises such a tour every year and get different artists on board. “It’s been a real eye-opener, this entire experience,” the singer told The Express Tribune. “We have been meeting a whole lot of people and mingling with the different subcultures of Pakistan. We already know a lot about Karachi, Lahore and Islamabad but this is different because we’ve realised that people in big cities don’t have time for smaller things. Life is slower in smaller towns; the people are more enthusiastic.”
To lend credence to this viewpoint, Ali Noor added that the vibe he receives from the crowd whilst performing is similar to the one he felt back when Noori first started out. For him, this is an opportunity to gel with the crowd more. “A lot of the people who attend the concerts have never heard of Noori, except for one or two songs, so we have to explain it to them,” he said. “We just take it for granted that everyone will know our songs but it’s a unique experience there.”
Work really seems to be taking Noori around the globe as the band was recently in Sri Lanka to record a song for Miss Veet Pakistan 2016, along with singer Sara Haider. “The brand got in touch with us about making a song that spoke of transformation and we felt that Dil Ki Kasm reflected the idea,” Ali Noor revealed.
So they had to rework the lyrics for 2004 hit, as most of Noori’s older songs are about social concepts wherein women are encouraged to come forth with their talent and try to be equal members of society. Ali Noor also shared that Ali Hamza will soon be launching a new project called Sanwal that incorporates a very different style of music.
Published in The Express Tribune, November 17th, 2016.