Box office report: ‘X-Men’ fails to slow ‘Captain America’ down

Marvel film has dominated Pakistani box office for three weeks now

KARACHI: It has been nearly three weeks since Captain America: Civil War first made it to Pakistani screens and the film is yet to lose pace. The film has continued its impressive run on the local box office, bringing its earnings to a total of Rs67 million.

“Even after a decrease in the number of shows and screens [from 53 to 30] it is still doing well,” an IMGC Entertainment spokesperson said.

The third instalment in the Captain America series is not the only Hollywood film to perform well in Pakistan. The Jungle Book, which has been screening at local cinemas for over a month now, has earned over Rs60 million. Its box office gross currently stands at Rs62 million. The IMGC official is confident that the animated film will earn more.



In the face of stiff competition from movies such as the aforementioned and Azhar, Pakistani film Mah-e-Mir continues to hold up. According to a Hum Films official, the movie’s box office tally has reached Rs24 million.

The only major film to come out this week was X-Men: Apocalypse. While it appeared that the release might be able to stop Captain America’s juggernaut, it witnessed a modest opening compared to that of the Chris Evans starrer.

Opening on 51 screens across the country, X-Men Apocalypse managed to rake in Rs11 million during its first three days whereas Captain America: Civil War had earned Rs31 million in its opening two days.

Moreover, Emraan Hashmi’s Azhar has also met with a lukewarm response in Pakistan with the film only managing to gross Rs17.5 million so far.

Published in The Express Tribune, May 25^th, 2016.

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