PHOTO: REUTERS
The product became available to Indian consumers from last week, five months after it was banned by the central food safety regulatory body, FSSAI.
Delighted to hand over MAGGI Noodles to consumers to whom it belongs #WelcomeBackMAGGI pic.twitter.com/Tfp1PCFBv2
— Nestlé India (@NestleIndia) November 9, 2015
India’s food safety watchdog slapped a nationwide ban on the noodles in June after it said test results showed packets exceeded statutory limits of lead.
The company said it was now selling Maggi at 120,000 outlets through 724 distributors.
One of the financial implications of the ban on Maggi, according to Nestle India, was that the company had to bear an exceptional cost of INR4.762 billion, which included the cost of destroying 34,663 tonnes of noodles.
Maggi noodles back on sale in India
According to the company, the ban had also adversely impacted 397,000 wheat farmers and 15,000 spice farmers along with 10,000 employees of the company’s suppliers. It also affected 3,000 contract workers.
Nestle re-launched Maggi noodles in the market on November 9, 2015 after fulfilling conditions set by Bombay High Court.
Nestle restarts Maggi noodle production in India
Last month, the company said new laboratory tests had found that Maggi noodles were safe to eat. Nestle later announced it had restarted production at three plants in India, and said those had also passed laboratory tests.
With Maggi back in the market, Nestle India said it is now aiming for growth and stability.
The article originally appeared on The Times of India
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