Manchester United's new women's kit labelled sexist

Adidas defend controversial Man Utd women's shirt with lower neckline than men's version following outrage


Afp/web Desk August 04, 2015
Photo: Manchester United website

Manchester United kit maker Adidas has been forced to defend its controversial new shirt designed specifically for female fans of the Premier League club.

Adidas unveiled the first United kit of its £750 million deal with the Old Trafford team last week.

But the German sportswear giant was criticised for the design of the women's shirt, which had a much lower neckline than the men's version.

One United fan, @MUnitedGirl, posted on Twitter: "Seriously Adidas? Why is the V-neck so low compared with the men's one? Some of us don't like to show cleavage.

"I call that discrimination. Nike never did that."

Responding to the criticism, Adidas said it took the thoughts of fans into account before producing the kit.

Read: Transfer roundup: Cristiano Ronaldo rumored to be re-United with Manchester

"Adidas provides an adult shirt which is a replica of what the players wear," an Adidas spokesperson said on Monday.

"Based on research from fans, we also offer a women's shirt as part of our lifestyle range of products.

"This range has a slightly different design and fit to give fans a choice."

Read: Manchester United signal title intent with double swoop

Nike did not produce a women's version of the United shirt last season and Adidas also pointed out it has made women's kits for the likes of Chelsea, Real Madrid and Bayern Munich without complaints.

Here is how some fans reacted to the plunging neckline:







https://twitter.com/CharlMoz2k8/status/627424862915686400



https://twitter.com/AwesomeWelles87/status/628125147443134464

COMMENTS (4)

sigh | 8 years ago | Reply @Manutd4life: Typical for a man to expect women keep quiet and compromise in ways a man never would.
Manutd4life | 8 years ago | Reply I don't know what's the fuss about this whole thing , Nike didn't produce any women kit version , so those who feel uncomfortable should buy the male version simple as that
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