Frankly, it all began with an inner feeling: I used to look at other women and think I could make them look 20 years younger simply by giving them a better hairstyle, cut or colour. Perhaps it was because of how so many people lacked understanding of a good haircut and how to maintain it. Twenty six years later, I still look forward to transforming my clients every morning!
Trends and styles are constantly changing and people want to have the latest look when it comes to hairstyles. How do you manage to keep your clientele satisfied?
My personal attitude towards hair trends and styles is very simple: tailor it to suit the individual sitting before you. As stylists, we are the ones who define and make these trends, so we always know how to make a look work with a client’s features and personality.
Bottom line is that all clients walking out of the salon need to leave fully satisfied and happy with their look. Trends and styles to me are what one makes of it.
What is the most important thing to keep in mind before styling a client?
My consultation session with each client is critical. This is the time when I get a sense of their lifestyle, profession and personality etc. This helps me determine how well she will be able to manage the hairstyle given to her.
What is the hardest part about working in beauty?
Honestly, it’s a journey and we just go along with the flow. So far, it has been good.
How has the Pakistani beauty industry changed over the past years?
I have seen phenomenal change in the industry over the last two decades! People are much more aware of trends and also, more brand conscious. And with the growing number of fashion weeks happening in Pakistan, clients are becoming more concerned about how they look in their daily life.
How would you encourage women to become successful entrepreneurs?
Women need a bit more encouragement and training to show them that when they are good at something, they can make a profession out of it. I think the biggest barrier for them is confidence and the general mindset. Many of them hold back due to a lack of confidence. This means that while they are coming up with great business ideas, they don’t implement them because they don’t believe they can do it.
You’ve already styled an impressive roster of celebrities in your career. Is there anyone else that you would like to work in the future?
I am more of an artist than a stylist. To me, every client becomes my celebrity.
If you hadn’t become a beautician and hairstylist, what career do you think you would have pursued?
After working in the beauty industry for over 26 years, I cannot imagine myself doing anything else. For me, everyday is a new day and that’s such a blessing.
What are some of your favourite hair products/tools?
My favourite tools of trade are my comb and scissors. They are what brought me to where I am today in my life!
Who has inspired you the most throughout your career in beauty?
My work is my inspiration.
Any advice to young women aspiring to work in the beauty industry?
Every woman should look at herself in the mirror and say, “Yes! I can do this!” and make her dreams come true.
Nina Lotia
Make-up artist and hairstylist
Published in The Express Tribune, Ms T, November 30th, 2014.
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