Huma Adnan on Pakistani and Indian fashion

Designer says girls from both countries opt for ‘adventurous’ fashion.


Ians September 19, 2014

NEW DEHLI: Pakistani designer Huma Adnan, who recently attended the ‘Aalishan Pakistan’ lifestyle exhibition in Delhi, said women in both countries have daring fashion choices. Describing her creations as “dramatic and quirky,” she commented on their appeal on both sides of the border.

“My designs are for people who are young at heart. Age is not a limit,” she said. Her pieces were sold from an Indian multi-designer store in Mumbai, which, she believes, offers a lucrative market for her collections. “I plan on selling my designs at the store again. I know Mumbai is my market because people there love my creations.”

The designer feels that in comparison with Mumbai, people in Delhi shy away from experimenting with their apparel. “In Mumbai, girls are adventurous. They can wear anything, just like girls in Karachi. They are willing to be daring,” she said.

Adnan plans on offering structured ensembles for women that are suitable for the forthcoming winter season. “There will be structured clothes and I’ll use stretch fabric and silk. I want girls’ contours to show,” she shared.

Of the ever-evolving fashion trends in Pakistan, she said, “We used to wear dull colours and not experiment with vibrant hues. Now, we have begun wearing colours as bright as saffron and red.” As the Pakistani fashion industry continues to grow, the designer feels the government will have to devise a plan to facilitate its members. 

Published in The Express Tribune, September 20th, 2014.

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COMMENTS (8)

Fatima | 9 years ago | Reply

@Sunil: I am appalled at the closed-minded attitude shown by so many Indian visitors on this website, expect them to take up arms over an issue as harmless as fashion and blow it into a battle. So ideally such remarks should only confirms our fears of Hindus being a hateful people? If Muslim women should go wear hijabs then you lot need to burn your widows and kill your 'lower-castes'. You can not pass uneducated hate-comments like that in one breath. How Such bigoted responses from some of these people just has me incredulous.

Humaira Ali | 9 years ago | Reply

What evidence is there that people in Mumbai "love" Huma Adnan's clothes? Did she sell more items compared to other designers at the Aalishan exhibition? Has she trained as a designer? Does she know how to cut, sew and embroider? No! She is an MBA and a entrepreneur. Mumbai has a million trained designers who successfully cater to the taste of Mumbai residents. So why would Mumbayites prefer Huma's uninspiring designs over Indian ones? Huma Adnan's desire to make women "show their contours" contradicts her designer husband Amir Adnan's overt religiosity which he displays via mainstream and social media frequently. For example, his tweets are full of references to how often and how sincerely he offers prayers at the masjid.The implication is that he is the first and last person who does so: Other people in Pakistan never visit the mosque to pray. Moreover, ninety per cent of the accounts he follows on Twitter are religious groups whose only focus is tableegh among the upper classes which accumulate and flaunt their wealth as a hobby. It is difficult to understand how this designer couple reconciles religion with the objectification of women through their designs, fashion shows and fashion photo-sessions. Perhaps they are not aware that religion does not allow the sexualization of women.

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