Bollywood’s three Khans — Shah Rukh, Aamir and Salman — are all coming out with their much-awaited flicks within a gap of six weeks this year. Trade pundits predict that their outings combined will make the industry richer by INR5 billion in one-and-a-half months. Each film has a budget of over INR500 million alone.
While the SRK-Anushka-Katrina starrer Jab Tak Hai Jaan, which is releasing on November 13, is Yash Chopra’s direction; Aamir’s Talaash is hitting the screens on November 30 and is his first movie as an actor after Dhobi Ghat (2010).
Salman’s Dabangg 2 is releasing on December 21 and is a sequel to the movie that was a game changer in terms of both business and plot setting. “These movies will earn at least INR5 billion, and that only in India. They are big movies, both in terms of their magnanimity and business,” says trade guru Joginder Tuteja.
“These three movies have no competition at the box office. They have a run of at least two weeks each; therefore, they should do a net business of INR1.5 billion each,” he adds.
The director-producer of Dabangg 2, Arbaaz Khan agrees, “It’s an industry prediction and these films indeed have the potential to make big bucks.”
Trade analyst Taran Adarsh says that the whole buzz that has been created around these films will result in high footfall. “It’s going to be a major clash and there will definitely be fireworks at the box office.”
Published in The Express Tribune, September 18th, 2012.
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