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The ‘authentic’ burger experience

Published: September 13, 2012

Char Grill Central opens for delivery in Islamabad. PHOTO: MYRA IQBAL/EPRESS

ISLAMABAD: 

By the looks of it, youngsters seem to be taking things in their own hands in order to provide the capital with the food and entertainment it deserves. Jawad Rehman and Saiful Haq, best friends and Islooites, have decided to fill the market need for authentic, off-the-grill beef burgers with “Char Grill Central”, a home delivery and takeaway service.

Both graduates of LUMS, the duo travelled abroad for their masters and once they returned home, they realised that the eateries of the city had huge shortcomings. “Fresh burgers are seriously lacking here. Usually we end up having processed meat which is unhealthy and unappealing. We wanted to bring the experience of freshly-cooked patties in a burger the way they are served abroad,” Rehman said.

Opening a home delivery or take away was no easy feat. The two toiled with recipes for months till they found perfection.

“We’d cook in our own kitchen every day for about 6 months, giving people samples for feedback. It wasn’t until we were completely satisfied with the final recipe that we initiated this venture,” explained Rehman.

The menu currently has three options, cheeseburgers, the original burger — which consists of lettuce, onions and tomatoes with grilled beef — and the Overdrive Burger — which consists of onion, tomatoes, lettuce, jalapenos, and mustard, packing a punch full of taste with a tangy secret sauce that is served with the burgers.

The typical fries on the side are replaced by a packet of crisps and a drink as the owners believe that fries get soggy when being delivered, and they “do not want to compromise on the taste of the burger at all, and serving them with soggy fries ruins the appeal”.

Since both friends have started-off small, deliveries are only in certain areas of the city at the moment, including F-10, F-11, G-10, G-11, and E-11.

The price range for the burgers is between Rs280 to Rs320, lower than most competing burger outlets and a compelling price, especially considering that the meat is freshly procured every day and is unprocessed.

The burgers are not only juicy but also crunchy thanks to the fresh onions and lettuce. The secret sauce adds to their texture. Usually one can’t tell one burger from another because of the standardised topping with ketchup, but this burger has a personality. It’s a little tangy but not too heavy on the taste buds.

While the burgers are extremely juicy and chewy with generous amounts of cheese, one hopes the boys manage to expand their network so that everyone can enjoy the “true beef burger” experience. Their Facebook page, “Char Grill Central”, has a menu and telephone numbers for delivery.

Correction: An earlier version of the story incorrectly stated the name of the restaurant as “Char Grilled Central” instead of “Char Grill Central”. The error is regretted.

Published in The Express Tribune, September 13th, 2012.

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Reader Comments (10)

  • haq
    Sep 13, 2012 - 10:47AM

    Authentic???..lol

    Recommend

  • Sep 13, 2012 - 11:54AM

    Hi Express,

    Thank you so much for the review. For those interested in trying our burgers, we’re starting delivery from 7 PM today. Our website is http://www.facebook.com/cgcpk

    Recommend

  • JoinHands!
    Sep 13, 2012 - 12:48PM

    The price range for the burgers is between Rs280 to Rs320, lower than most competing burger outlets…its higher than Mc.Donalds and Hardeez! who are they in competition with?

    Recommend

  • Parvez
    Sep 13, 2012 - 1:12PM

    This should be in the food section of Life & Style.

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  • Sharjeel
    Sep 13, 2012 - 1:27PM

    @ET
    You’ve still got it wrong in the photo caption.

    Recommend

  • IceSoul
    Sep 13, 2012 - 1:44PM

    JoinHands: You can’t get a decent deal at Hardees for less than Rs 500.Recommend

  • Ali
    Sep 13, 2012 - 2:34PM

    Good look to the guys at CGC. Seems like they have a good product and have worked hard in developing it. Here is hoping they expand to Karachi. ET should also profile Burger Inc and Big Thick Burgerz.

    Recommend

  • AFGHAN
    Sep 13, 2012 - 6:00PM

    My taste buds are exploding out of curiosity to taste the “secret sauce” – not the burgers actually!

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  • Pengie
    Sep 13, 2012 - 11:14PM

    This be making me hungry. _

    Recommend

  • Sakib
    Sep 25, 2012 - 8:51PM

    just had the “original burger”….wana go for more….plus, fries wud be a gr8 addition…

    Recommend

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