To extend the reach of its innovative products and services to the customers, Pakistan Telecommunication Company Limited (PTCL) recently conducted a creative “town marketing campaign” in Lahore. In a press release, PTCL says the campaign, part of its customer engagement drive, was a creative blend of marketing initiatives, kiosk activities, sales camps and outdoor branding at Wahdat Road, G1 Market Johar Town, Samanabad, Pak Arab Housing Society, Davis Road, Shahdara, Model Town Link Road and other areas. Regularly conducted in major cities of the country, PTCL says its town marketing campaigns provide customers with a firsthand experience of its latest products and services, as well as offer on-spot sales.
Published in The Express Tribune, May 1st, 2012.
More in PakistanFatal falls: Two die in separate accidents