ISLAMABAD: La’telier, a French-inspired fashion house, opened in the capital this Friday. The chief guest at this occasion was Foreign Minister Shah Mehmood Qureshi. The boutique stocks both formal and semi-formal clothes and has a large exhibition hall where designers can exhibit their clothes.
A separate bridal room has also been made for bridal consultations. “The focus is more on the service. We want every woman to feel special when they come here; I assure you it will be the ultimate shopping experience for ladies,” said Zahra Raza CEO of La’telier.
Chairman of La’telier Ahsan Raza and his wife Sadaf Raza conceived the idea while on a visit to Paris. They were inspired by the rich French interiors and felt the need to bring this experience to Islamabad.
Ahsan told The Express Tribune, “We have a diverse skill set including brand management, fashion design, graphic design, strategy and [ample] finances. We made it all happen in just three and a half months.”
The event was organized by J&S and host/model Natasha Hussain stood in a designer beige gown welcoming and briefly interviewing the guests.
Big mirrors, tall candle stands, and spot lights lit up the whole place, creating a very classy ambience.
“I think the place is fantastic. It brings something new to Islamabad and will cater to the needs of brides who had to previously travel to Lahore and Karachi,” said Mehreen, a guest.
Foreign Minister Qureshi, in his speech, said, “We have to focus on value addition as our textile industry recovers from an economic slump. This way we can earn foreign exchange reserves.”
La’telier is stocking dresses from five Indian designers including Anju modi, Kavita Bhartia and Roma Narsinghani.
They will also feature dresses from 25 top Pakistani designers including Sana Safinaz, HSY, Nomi Ansari, Mehdi, Nickie Nina, Zara Shahjahan, Nayna, Saai Concepts, Sadaf Malaterre, Nazrah Lodhi, Maheen Karim, Mahin Hussain, Maheen and Erum, Zarmina Khan, Fahad Hussayn, Sharmeen Nazia, Sara Raza Awan and Nosheen Abbas on a seasonal basis.
Published in The Express Tribune, August 8th, 2010.
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