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French-inspired La’telier opens its doors to Islamabad
La’telier, a French-inspired fashion house, opened in the capital
ISLAMABAD: La’telier, a French-inspired fashion house, opened in the capital this Friday. The chief guest at this occasion was Foreign Minister Shah Mehmood Qureshi. The boutique stocks both formal and semi-formal clothes and has a large exhibition hall where designers can exhibit their clothes.
A separate bridal room has also been made for bridal consultations. “The focus is more on the service. We want every woman to feel special when they come here; I assure you it will be the ultimate shopping experience for ladies,” said Zahra Raza CEO of La’telier.
Chairman of La’telier Ahsan Raza and his wife Sadaf Raza conceived the idea while on a visit to Paris. They were inspired by the rich French interiors and felt the need to bring this experience to Islamabad.
Ahsan told The Express Tribune, “We have a diverse skill set including brand management, fashion design, graphic design, strategy and [ample] finances. We made it all happen in just three and a half months.”
The event was organized by J&S and host/model Natasha Hussain stood in a designer beige gown welcoming and briefly interviewing the guests.
Big mirrors, tall candle stands, and spot lights lit up the whole place, creating a very classy ambience.
“I think the place is fantastic. It brings something new to Islamabad and will cater to the needs of brides who had to previously travel to Lahore and Karachi,” said Mehreen, a guest.
Foreign Minister Qureshi, in his speech, said, “We have to focus on value addition as our textile industry recovers from an economic slump. This way we can earn foreign exchange reserves.”
La’telier is stocking dresses from five Indian designers including Anju modi, Kavita Bhartia and Roma Narsinghani.
They will also feature dresses from 25 top Pakistani designers including Sana Safinaz, HSY, Nomi Ansari, Mehdi, Nickie Nina, Zara Shahjahan, Nayna, Saai Concepts, Sadaf Malaterre, Nazrah Lodhi, Maheen Karim, Mahin Hussain, Maheen and Erum, Zarmina Khan, Fahad Hussayn, Sharmeen Nazia, Sara Raza Awan and Nosheen Abbas on a seasonal basis.
Published in The Express Tribune, August 8th, 2010.
Reader Comments (30)
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Fantastic!!Recommend
Not to be overly pedantic, but….it’s L’atelier. Surely, somewhere between the writer, the sub-editor(s), and the editor(s), someone should have confirmed this?Recommend
I can’t believe the Foreign Minister has time to open boutiques when the country is in meltdown and suffering from natural and man made disasters.Recommend
I would just like to clarify that the Foreign Minister came to the opening in his personal capacity as a relative and left after only a few minutes honouring a promise he made to his neice. Even in hard times one can not choose not to participate in the happiness of loved ones, even politicians have families!!Recommend
when and where?Recommend
Uzra, seeing your disbelief re the Foreign Minister, I would assume you’ve either completely devoted yourself to the country or when you’re not actively fixing the country you are at home in isolation as nothing else can be done in this time of “meltdown and suffering from natural or man made disasters”. The Foreign Minister, believe it or not, is human, not a machine who should single handedly solve all the country’s problems and when he’s not out solving problems he should be expected to remain in hiding, God forbid he’s seen in public doing anything other than fixing the “meltdown and suffering from natural or man made disasters”. What next, you wont believe he has time to eat or lives in a house in a time when thousands are left homeless without access to food or water due to the floods? Focus on the important things, please. Let’s not get petty!Recommend
The article says he came as a chief guest and delivered a speech as well mentioning that this retail outlet was going to “earn??? foreign exchange reserves”.
How???
By stocking foreign designers! LOLRecommend
One CAN and must choose….perception is reality.
The leadership at all times not just in “hard” times but these are catastrophic times, stay committed to the people.
Must not go on foreign trips, must not visit fake camps set up for photo-ops, must not indulge in frivolous activities.
They are here to serve us, they must not lose sight of their duties.
Activities undertaken in a personal capacity must be low key.
We the people our watching.Recommend
It was a well organized event. Islamabad gets to see very few such good-looking properly managed functions. Foreign Minister’s role is of an External Minister and has nothing on his mandate to look after the internal affairs. That is specifically Interior Minister’s job. My family background is of strong politics so you have to trust me on this one. I personally enjoyed the snack-bar in L’atelier. L’atelier is a good concept overall. Chairman and his wife Sadaf are very nice and down to earth people, especially Ahsan, hell of a guy; met him for the first time. The CEO is a bit stuck-up but I guess that’s why she is the CEO. Rest is hunky-dory; L’atelier will go a long way, Inshallah. My high-five to the whole team.Recommend
I am amused to read the responses of the 0.50 percent Pakistanis of the Isloo-Dubai-Dehli-London brigade in defence mode, of their encapsulated existence in “Bubblistan”Recommend
Bilal dude we have had enough of trusting dynastic politicians.
P.S: I don’t know why you were surprised to find the CEO stuck up? Most CEOs in Pakistan elevate themselves to the title without really earning it based on their perceived sense of self importance. Recommend
Fundy, I’m the future so trust me. Although she was stuck up but it would be unfair to say that she has not earned it. I mean it takes something to run the show at any level so atleast lets give devil the due. All of us at some point in time defect in this area of self importance as it corelates to basic human function of the whole mankind. One thing I agree is that this country lacks consumer courtesy maybe we can give her a 2 out of 10 in this area. Like Donnie Wahlberg once said; “We never really felt a real level of respect. The fame was fantastic, but that wasn’t that important to me, because for every million people that loved me I focused on the one that hated me.”Recommend
L’atelier is a boutique to promote the fashion industry in Pakistan. The minister coming to inaugurate such an outlet was giving encouragement to the team and to the fashion industry, which can contribute positively to the society.
What the country is going through we recognise and are helping as much as we can, but if there is a little light we are trying to provide to our country. You should encourage us!
Also I am the CEO and I maintain the standard of my boutique and our clients are very happy with our behaviour. So the comments given about me so publicly is quite amusing.Recommend
@ Bilal: God help us if you are the future. Pray tell which family is grooming you? You all don’t believe in democracy do you?Recommend
You are asking the second question. The first question is are you fit for democracy? Then we can talk further whether or not I as a politician believe in one.Recommend
I Liked his statement of “value added textile.” Marvelous, seriously.I dont want our textile industry to just revolve around raw materials but actually export fashion, style, unique goods around the world. you never know, we can be one day be the next italy…inshaLLAh lolRecommend
@mairaj.Mashallah:the next Italy or next Ethiopia? What a blissful ignorance of the disaster we are facing as a nation;Good,kind uncle keeping a promise he made to his darling niece.After all he is human and cannot break the hearts of his near and dear ones;How can he tame the waves of flood? That is not the jurisdiction of Minister for Foreign Affairs.Rahman Malik is talking brilliantly to the waves.We can continue this line of reasoning endlessly if we put all the trust in Bilal who claims he is the future.Very bleak future indeed.May Allah Almighty have mercy on this blighted nation and transport this La’Telier class,lock,stock and barrel,to France,to the province where our beloved President has some modest property.Recommend
@ Bilal…so you admit you are a politician…..ROFL
@ Mairaj: totally agree ;)LOLRecommend
@cmsarwar: hats off to you sir for calling a spade a spade.Recommend
Sarwar, I think you took it to your heart. Let me clarify things that failed to reach up your alley. First of all since your competence in national affairs is very basic, I would recommend you to get into the habit of reading the newspaper and get a thorough understanding of government functions. Secondly; there is a universal concept called cross-pollination where culture of one country appends into another. This projects high interest for a country like Pakistan since we are already behind in many aspects when we get funding for any xyz matter let alone the flood relief aid.Recommend
at Zahra: Well…I had some experience that’s why I’m complaining. Like Mirza once said ‘Nikalna Khuld(Heaven) Sey Adam Ka Suntay Aaye Hain Hum; Lekin Bahut Be-abroo ho kar teray koochay sey hum niklay’.Recommend
Sarwar, since your competence in national affairs is very basic, I would recommend you to get into the habit of reading the newspaper and get a thorough understanding of government functions. Secondly; there is a concept called cross-pollination where culture of one country appends into another. This projects high interest for a country like Pakistan since we are already behind in many aspects when we get funding for any xyz matter let alone the flood relief aid.Recommend
@ Mr.Bilal.Thanks for your very lucid and easy-to-understand clarification of things which failed to reach my alley.”Your alley”,”cross-pollination” and its universality,”one culture appending into another”,”projects of high interest”—I really hope you understand what you are saying.I am really ashamed of my Master’s degree in Public Administration and promise that I shall read my newspaper more carefully in order to understand government functions thoroughly.Any additional guidelines will also be gratefully appreciated.Recommend
So which part you didn’t understand? What is a Culture and how it works? The difference between the role of Interior Minister and Foreign Minister? or The English?Recommend
O,Great Teacher,I am able to understand nothing.And I do not want to be your unworthy pupil.Recommend
My friend in order to exceed in life and do something worthy; trying reading things between the lines. Everyone won’t put a rose on a plate and present it to you, some will give it you on your face.Recommend
Thank you sir.Spend some time to improve your basic knowledge of English language before you can start understanding things between the lines,(both grammar and vocabulary).I know very well how to handle a rose,”on a plate” or “on the face”.May Allah bless you.Recommend
Hahahhaha….that is an article regarding fashion designing…Y u guys (Bilal, Sarwar)fighting dear????????/come on take it easy…..Recommend
HAHA I don’t like to know the details but do you know what you’re saying? You’re funny. Frankly, you beat me to it. I wish I had the amount of energy and time to spare as same as you to further this discussion. I’m an Electronics Engineer by education I can write in short or long it doesn’t matter, engineers have informal way of writing stuff cause we know our stuff very well. But since youre a so called MPA degree holder, for you it is mandatory to learn basic skill set like how governments function, what is a culture and ofcourse to understand complex words (which you don’t by the way. Try looking up Cross Pollination in dictionary if you know how to open one) to show to the outside world that you’re worth more than two dimes.Recommend
Give me the location of the shopRecommend