Business: It’s not all about business

Some have felt that our stories at times seem like advertisements, but I disagree.

Business is often referred to as a boring and dry subject, especially when it is to do with finance and fiscal policy and less so when about the corporate sector. But still, it is never considered to be as big a draw for readers like sport, fashion, or politics.

But business at The Express Tribune is never boring, and it is certainly never bland. Over the past one year, the desk has also worked to change the way business and finance is reported on in Pakistan.

We haven’t just focused on economic policy at various levels of government or on highlighting the areas where Pakistan is lagging behind its neighbours. We believe that business and finance are key areas where there are a lot of good things happening. As such over the past year we have done a lot of feel-good stories that have also been genuine business stories, highlighting entrepreneurship at all levels, from the smallest enterprise to large businesses.

Some have felt that our stories at times seem like advertisements, but I disagree. If anything, these feel-good stories are positive advertisements for Pakistan and the best possible way to project a soft image. So, at The Express Tribune, our aim is to tell people both in and outside Pakistan that the entrepreneurial spirit is alive and kicking and this is where the growth will come from, both economic and social.

Published in The Express Tribune, April 12^th, 2012.