Emirates has said that it has launched a new global brand platform and direction, themed “Hello Tomorrow”, which positions the airline as the enabler of global connectivity and meaningful experiences.
Emirates says it is embarking on an integrated marketing communications campaign with a new brand promise as the company continues its evolution from a travel to a global lifestyle brand.
Designed for the age of consumer engagement and empowerment, it says Hello Tomorrow is about inspiring people to greet tomorrow’s unlimited potential, now.
“Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people’s hopes, dreams and aspirations,” said Sir Maurice Flanagan, Executive Vice Chairman of Emirates airline and Group.
Published in The Express Tribune, April 6th, 2012.