The Trade Development Authority of Pakistan (TDAP) will showcase the potential of textile, clothing and jewellery industry at Life Style Pakistan, a four-day exhibition to be held in New Delhi in April, which will provide a chance to the fashion industry to make inroads into the Indian market.
TDAP expects Pakistani producers to get an exceptional response from India – a market of over a billion people where Pakistani fashion products have generated a lot of interest in the middle and upper middle classes.
“Top Pakistani fashion designers will exhibit their products at the event,” a TDAP official told The Express Tribune.
Organisers have also planned catwalk shows for two days. According to TDAP officials, the programme was initially planned to be held in the Pakistani High Commission in Delhi, but owing to the overwhelming response, it will now be organised at Pragati Maidan.
This will be Pakistan’s first-ever official culture exhibition in India. The last exhibition was held in New Delhi in 1996 under the banner of Saarc.
Top Pakistani government officials will also accompany the exhibitors and meet Indian officials to discuss the ongoing trade between the two countries.
Booking of stalls has already started and a large number of fashion designers and exporters are taking interest.
The exhibition will cover textiles, designer dresses, readymade garments, leather garments and leather goods, furniture, jewellery, rice, carpets, spices, fruits and vegetables, marble and onyx and traditional ceramic tiles.
TDAP has fixed a target of 200 stalls for product display and the last date of booking is March 16.
TDAP is asking for Rs200,000 for 12 square metres under the Shell scheme and Rs180,000 for bare space, while Rs300,000 will be charged as ramp fee for 15 minutes.
Published in The Express Tribune, February 29th, 2012.