KARACHI: Pakistan Advertisers Society (PAS) invited industry professionals here recently to brief them on the upcoming PAS Awards 2012, the second in series after the first awards held last year. The event was attended by prominent and senior advertising and marketing professionals representing clients, ad agencies and media journalists. PAS Executive Director Qamar Abbas said the awards will be given in 28 categories. In addition, a special category of Media Innovation and a special award of Campaign of the Year have been introduced that will add value and encourage healthy competition in the industry.
Published in The Express Tribune, February 17th, 2012.