Tareeqa Badlo: UBL Omni launches new campaign

KARACHI: UBL Omni, United Bank Limited’s branchless banking division, has launched a new advertising campaign titled ‘Tareeqa Badlo’, emphasising the need to change the way people send money domestically, says a press release. It says UBL Omni offers a number of branchless banking services like account opening, utility bill payment, cash in and cash out and domestic remittance, but this new campaign focuses specifically on remittance. Abrar Mir, Group Head Branchless and E-Banking of UBL, says “We feel that there is immense potential in the domestic remittance service and branchless banking as a whole and this campaign is another step in achieving the goal of financial inclusion for the masses.”

Published in The Express Tribune, February 9^th, 2012.