Facebook looks to mobile devices for revenue: Report

Published: February 6, 2012

Facebook has already discussed proposals with unidentified advertising agencies for displaying "featured stories". PHOTO: AFP/FILE

LONDON: Facebook, the social network giant, is set to begin showing advertisements to users on mobile devices before its $5 billion initial public offering, the Financial Times reported on Monday.

Facebook has already discussed proposals with unidentified advertising agencies for displaying what it calls “featured stories” in the news feed seen by users on the site in an effort to tap a new source of revenue, the newspaper cited several people familiar with the plans as saying.

Facebook mobile device users are likely to see advertisements in March ahead of its initial public offering, which is expected in May, according to the FT.

Reader Comments (2)

  • Feb 6, 2012 - 9:01PM

    Mobile advertisements would be a big step for Facebook. Advertising on its site has existed for years, but the mobile version has been free from ads since its inception. Consumers would probably be happy to go on without ads, but this will be a whole new revenue stream for Facebook.

    Sarah
    Mosaic Technology

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  • Mohammad Ali Siddiqui
    Feb 6, 2012 - 10:41PM

    There is always a room for giving a new shape to the old look.

    I am a user of Facebook and have seen that Facebook is changing its face with the passage of time.

    The old version of Facebook which was quite popular among its users have been changed and now Facebook has given option to its users to change from its present Facebook page look to Time line.

    Getting messages on cellular phone through Facebook Mobile facility is already there but in my opinion the Mobile Advertisements may probably become a hassle for mobile phone user.

    Anyway, let wait for the time. Facebook is open for any kind of feedback to improve its services.

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