USAID: Production house inaugurated

Published: October 27, 2011

The Pakistani version of “Sesame Street” will be set around a rural street cafe. PHOTO: AFP

LAHORE: Andrew Sisson, the mission director for the US Agency for International Development (USAID) Pakistan inaugurated the new production house for USAID’s Children’s Television Project and reviewed progress in advance of its November launch of Sim Sim Hamara, a children’s educational television series on Wednesday. The project is funded through USAID and is being implemented in cooperation with the Rafi Peer Theater Workshop and Sesame Street Workshop, US. 

Sisson interacted with newly created puppets and their puppeteers.  Sisson also expressed support for education initiatives like Sim Sim Hamara for young students in Pakistan, “USAID has brought together Rafi Peer Theatre Workshop and Sesame Street Workshop with the hope of supporting the education of Pakistan’s youngest citizens.  I am personally very excited to know that Pakistani children will soon have an opportunity to grow and learn with characters much like those of Sesame Street that the children in the United States love.” The Children’s Television Project is developing high quality educational multimedia programmes aimed at improving language, problem-solving, and critical thinking skills in children. The programmes also promote positive attitudes and tolerance. The project will broadcast 78 Urdu language television and radio episodes and 13 episodes in each of the four major provincial languages throughout.

(Read: Sesame Street beams ‘American dream’ to Pakistan)

Published in The Express Tribune, October 27th, 2011.

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