Manchester United signs partnership deal with Zong

Published: October 26, 2011

Sir Alex Ferguson’s team travel to Anfield after an unimpressive run with shaky draws against Stoke and FC Basle.

Zong has entered into a three-year partnership agreement with Manchester United, said a statement issued by Zong on Tuesday.

With this agreement, Zong is planning to launch dedicated value added services and products specifically for Man U fans that will enable the club’s estimated 10 million fans in Pakistan a chance to see all the goals scored, as well as exclusive interviews, news and behind-the-scenes access – bringing them closer to Old Trafford than ever before.

Announcing the deal, Commercial Director Richard Arnold said:

Zong is a great partner for United in Pakistan. It is a relatively young company, but has ambitions to be one of the major players in the country and partnering with United will give them high visibility, as well as helping the Club to communicate directly with millions of our supporters there.

Using our digital assets to engage our global fanbase is an increasingly-important part of our commercial strategy and we are very excited about the possibilities presented by this partnership.

Sir Alex Ferguson also commented on the development and said:

The way the club uses modern technology to reach our millions of fans around the world is outstanding. Zong will be a key player in allowing us to bring the passion and excitement of Manchester United to our fans in Pakistan.

Rizwan Akhter, The Director Advertising and Promotions of Zong said:

This partnership is one of a kind coming from Pakistan and the initiative that Zong has taken to team up with a giant like Manchester United will only lead toprosperity, growth and triumph! For all the glory that is to come, we stand united, to take on all opportunities and victories together as one.

Today, we play for the same team!

A version of this post originally appeared on ProPakistani.

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Reader Comments (21)

  • Ashar Siddiqui
    Oct 26, 2011 - 1:38PM

    Glory Glory Man United..being a Pakistani and following United for last 22 years I am very excited..though I am not in Pakistan but United going to Pakistan is a fascinating stuff..

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  • JaySabir
    Oct 26, 2011 - 2:20PM

    Cant wait to see some other telco following same road to Arsenal!

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  • Waqas Rasool
    Oct 26, 2011 - 3:08PM

    Awesum Strike ZONG!!

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  • Imran
    Oct 26, 2011 - 3:54PM

    Great news…

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  • JaySabir
    Oct 26, 2011 - 4:39PM

    Six and the city + zong :D

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  • Sarfraz Abbasi
    Oct 27, 2011 - 1:37AM

    Such an incredible move of the Zong Management. Congrats guys.. great job

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  • ahmed
    Oct 27, 2011 - 8:20AM

    10 million fans are you joking? its almost 6% of Pakistan’s population.. research before Recommend

  • afridi
    Oct 27, 2011 - 10:48AM

    jaysabir did u forget 8-2.

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  • sajid
    Oct 27, 2011 - 11:02AM

    Wao Rippa:))))

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  • ih8manu
    Oct 27, 2011 - 9:35PM

    throwing my Zong sim in the bin!

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  • ammar
    Oct 28, 2011 - 12:09AM

    Why is it news here in Pakistan?

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  • HH
    Oct 28, 2011 - 9:20AM

    @JaySabir: Yeah Bro!! you just stole what I had to say :)

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  • Hnery
    Oct 28, 2011 - 11:25AM

    6-1. Switching network to Warid :D

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  • Wasi
    Oct 28, 2011 - 11:33AM

    Whtat is the meaning of this deal? Can we see Legends in Pak in off seasons tours or what?

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  • pfaraz
    Oct 28, 2011 - 2:49PM

    8-2 even reminds me of 1-6

    eight minu stwo is equal to SIX

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  • aazam
    Oct 29, 2011 - 9:38AM

    great!this is really an admirable step.

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  • Oct 31, 2011 - 12:13PM

    When can we the Zong’s logo on United’s shirt??

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  • Asad
    Oct 31, 2011 - 2:38PM

    10 million?????, i doubt..

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  • Bayar
    Nov 1, 2011 - 9:12AM

    Yet another clumsy move by Zong; they think this will increase their customer base? Stupid Clowns. Consumer ain’t a moron anymore but some local ad agencies still are!

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  • Zeeshan
    Nov 18, 2011 - 10:31PM

    Not a Man Utd fan, but Arsenal. To me this is not an exciting news. Would have been much better say that deal was with English Premier League, could have watched all the weekend goals. I wouldn’t pay a penny for this promo.

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