LAHORE: Past Saturday saw over 600 people dancing the night away to electronic inside Sana Farms. Under bright lights and swaying to thumping beats, the revellers were part of the Love Lahore: Ministry of Sound, hosted by Full Circle Corporate Marketing (FCCM).
Electronic music’s burgeoning popularity has meant that such concerts are now a popular escape for party goers of all ages and a money maker for concert promoters.
“People need this,” declared DJ Shahrukh, a Pakistani electronic DJ who has spun abroad too. “These events give people the opportunity to take a break from the daily grind.”
According to FCCM director Fahad Rahman, the popularity of house and electronica has grown exponentially with DJs in almost every city. Initially, the trend started with house parties and now DJ’s such as Shahrukh are charging up to Rs100,000 per performance.
The event, however, is not light on the wallet. Tickets for this particular night out cost Rs8,000 per couple.
FCCM got DJ Sydney Blu in April and in July brought Ministry of Sound to Lahore. Ministry of Sound is primarily a London nightclub and a record label.
Saturday’s party opened with a debut performance by Shakir Abdeen and Aly Rana who played a mix of lighthouse beats throwing in mixes of current popular tracks.
DJ Barrister took the stage next. His set included the vocals of Aneel.
Ministry of Sound DJ James Murray spun fresh house music. Murray is a UK-based DJ who has travelled internationally.
Published in The Express Tribune, October 17th, 2011.