The Pakistan Fashion Design Council (PFDC) and Sunsilk have announced the next PFDC Sunsilk Fashion Week, Spring/Summer (S/S) 2012, scheduled to take place in the metropolitan city of Karachi this October. A press release from the executive committee of the PFDC Sunsilk Fashion Week has declared the dates of the four-day event starting from October 20. The event will feature over 24 designers including both aspiring and established designers.
The designers chosen will be selected on the basis of their design, prowess and most importantly, their ability to produce ensembles for international retail. PFDC and Sunsilk have taken a collaborative step to show the world that despite the unstable socio-political situation, Pakistanis can and will continue to nurture and promote their creative heritage.
“We endeavour to constantly further our vision of institutionalising the business of fashion,” said Sehyr Saigol, Chairperson of the Executive Committee of PFDC. She further added, “In order to grow towards the commercialisation of Pakistan’s fashion industry we must formalise the processes which includes regular and seasonal showcases, streamlining established brands and nurturing newer talents, providing retail avenues.”
PFDC Sunsilk Fashion Week S/S 2012 will be staged at one main runway venue and will also include daily exhibitions of collections showcased, at the same venue. The event will be produced by Frieha Altaf of Catwalk Productions, styled by Sabs, The Salon for Women and Khawar Riaz for Men.
The October 20-23 event will include Adnan Pardesy, Hassan Sheheryar Yasin (HSY), Khaadi, Muse, Nickie Nina, The House of Kamiar Rokni and Zaheer Abbas, who have been selected through their shows on the PFDC Sunsilk runway at Pret-a-Porter Feminin in Paris.
In the PFDC event held in March-April, Pardesy gave denim a new dimension and life previously unknown in fashion. Through his collection, Pardesy proved his mettle as a designer who has command over his craft and created his most wearable collection to date. Meanwhile, HSY’s incorporation of phulkari on the sherwani as well as traditional bolero on a sequined pop orange jump suit stood out in the finale. Another designer who carved her niche was Maheen Kardar, who utilised the ramp to create the perfect childhood dream. As a celebration of Kardar’s growth as a mother alongside the development of her brand Karma, the presentation began in the most endearing manner with socialites and fashionable mothers and their little girls walking the ramp hand in hand with flowers in their hair. What really stood out was the outfit with denim encrusted with crystal princess motifs and floral print pockets.
Hence, with high standards set, expectations for the coming fashion week are also on the rise. However, we are yet to see who will shine in the upcoming event of glitz and glamour.
Published in The Express Tribune, September 30th, 2011.
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