KARACHI: McDonald’s introduced its Grand Chicken menu along with Josh’s launch of their album “Beyond Kismet” at McDonald’s Sea View. The idea behind the collaboration was to provide free music properly - without piracy or downloading. The album is available with every Grand Chicken meal. “McDonald’s and Josh have a similar fan or customer base, which is the youth and family. That is why the collaboration was such a good idea,” said Josh’s Rup.
Published in The Express Tribune, May 30th, 2011.
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