Fashion is really on a roll. With half the industry designing lawn (the exhibitions aren’t over), the third instalment of PFDC fashion week kicked off yesterday.
Style360 Bridal Couture Week 2, 2011 (BCW2) has been planned for April this year. This time, the city of Karachi will host the event scheduled between April 22 and April 24 at the Expo Centre, according to a press briefing held on Monday, March 28, at the Pearl Continental Hotel, Karachi.
Speaking at the press conference, Duraid Qureshi, CEO, Hum Network said: “Weddings hold a special place in our culture. My wedding was relatively a simple affair but, in today’s world, it has to be a perfect. From jewellery to designers, to event planners, everyone is involved in making it a big event.”
Qureshi further stated: “We have been encouraged by the response received at BCW1 held in Lahore last year, which is why we now plan to have it here in Karachi. 18 – 20 fashion designers will be participating in the bridal week. Apart from this, the general public, too, will be welcomed to participate in various activities taking place at this mega event.”
Spotted at the event was model and designer Vaneeza Ahmed Ali. As general manager Style360, she will be involved in the production and choreography of the event. Sharing more details with The Express Tribune, Ali said: “The event will bring forth new and exciting trends that will come about this season. People will get a chance to interact with designers and other people associated with the bridal industry.”
Bushra Iqbal, Brand Manager Pantene said: “The tagline for this years event remains ‘For a Perfect Wedding’. This event will ensure that what a girl really dreams of having on her wedding day can come true and get what it really takes to make a wedding perfect. BCW1 was a huge success. This one will definitely be a mega event. It will give people a recipe for making their own, or their children’s wedding, a success.”
Compared to India where the bridal industry stands at $23 billion today, Pakistan is yet to acknowledge the commercial streak of weddings on which a huge amount is spent every year. BCW2 will provide a great platform to the general public to mingle with jewellery designers, fashion designers, event planners and caterers.
Published in The Express Tribune, March 31st, 2011.
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