Life & Style

Sania Mirza set to rock Pakistani ads

Express May 11, 2010

LAHORE: Pakistani advertising agencies are busy doing consumer research for their clients to gauge Sania Mirza’s acceptability as their brand ambassador, a report of the Economic Times stated.

Both Sania Mirza and Shoaib Malik seem to be the flavour of the season for Pakistani companies.

Not surprisingly, results show Sania Mirza having more brand equity than Shoaib Malik as he is facing a one-year ban by PCB and will not be able to shoot any ad campaign during the period.

Meanwhile Mirza is also gearing up to take part in Aegon Classic tennis in Birmingham. Read the latest report here.

COMMENTS (47)

Yasir | 13 years ago | Reply First of all Mr Syed dont try to be someone else why use the word jesus ??? and as far as this issue is concerned just think about for more important stuff rather than some sports celebrities how much of the media has highlighted this thing what about the proper news about our basic needs how about questioning the people in authority to where our taxes our spent get a life people dont just follow the news and get excited about everything the media shows we as a nation have far more important issues where healthy discussions are needed

Omer | 13 years ago | Reply It is hard to believe for me that we nothing more serious than this non-issue. People writing here that they are business couple and stuff like that.They are two individuals and they should do whatever they want to, why are we so possessive about their private life.

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Rezan | 13 years ago | Reply It is unfortunate that all you guys simply judge people the way they look and that the way they are.One has to look through a person and not at the person.Sania Mirza is not some ordinary housewife when she can dress in traditional clothes and sit at home making chappathis and dal. She is an international star with untold number of admirers all over the world. In fact she has a large following of fans across the globe.Shoaib Malik probably fell for her as they both have something in common. Both are sports people.Sania confessed that she fell for Shoaib because of his very simple nature.The fact that she fell for a simple guy shows that she is simple minded herself and cannot be a bad person. She probably found other men arrogant and boastful.Although Sania appears herself to be somewhat arrogant we are yet to see her true nature. As far as the fact that she does not wish to change her name it should be understood that most Muslim women do not change their surname after marriage as this is not compulsorily in Islam. She probably is worried about her image in the sports world might be affected as all along she has become so famous with the 'Sania Mirza' tag.Her name has become like a brand.Like 'Quaker oats', 'Colgate', Gilette' 'l'oreal','Lux' etc. This can be understood. AS far as religion is concerned let me tell you guys that Sania Mirza is a Haja.She has performed haj with her parents only last year.Her family is pretty religious minded. The fact that her parents liked her idea of marrying a Pakistani shows their desire to accept a Pakistani into their family. But then all Pakistanis are not religious minded are they? In fact young Muslim men and women in the West are more religious minded and follow Islam rather strictly than most Pakistani young men and women which is very sad.Young people in the cities of Pakistan tend to imitate western culture and look down upon young men who wear beards and pray five times. In fact such religious looking people even have a problem getting through the checkpoints in Pakistan airports!So what Islam are we talking about. Pakistani military and police are more hostile to religious minded individuals who most ironically live in a sense of insecurity in a land that was created in the name of Islam.Instead of Masjids people tend to go to Palm readers and astrologers 'Dargahs.Then in the cities we have discos,nightclubs and bars which is frequented even by 'modern women'.So what Islam are we talking about. Just because they belong to the elite they have the full permission to do as they please? Bet Sania Mirza will be against all this in person. As far as her dress is concerned she just cannot help it. It is part of her profession. But off the field yes,it would be nice to see her in proper Islamic clothes. She might eventually, because Shoaib is a pretty religious person. In fact all the Pakistan cricket team people are.Anyway it is up to Shoaib to change her. This is just a minor problem. Those who have remarked about nationality saying 'she is not even Pakistani' it is not an Islamic way of thinking. In Islam there is no concept of nationality. Islam is a universal creed, A universal religion. By narrowing it to geographical borders Muslims have done great harm to this beautiful great religion. They have also done great harm in killing each other. In fact there is a belief that more Muslims have been slaughtered in Pakistan by Muslims rather than Muslims in India by Hindus.This is difficult to swallow but is sadly true. So let's forget this false religious talk and based on nationality etc. Let's focus on human personalities and feelings. Two Muslims fell in love and happened to marry. That's something to celebrate. How long they will continue their relationship in harmony is left to their kismet.And also to their own individual way of thinking,sense of tolerance, understanding and faith in Islam. If they have chosen Islam to be the utmost aim of their marriage they will definitely succeed.Inshallah hope they live happily always and love each other too.

mani bhai | 13 years ago | Reply please leav hin along sania is a indian shoaib is a pakistani what your problam....tum apni apni samalo kisim ki zindaghi me mat jakho ....

ARIF ALI | 13 years ago | Reply WHY PAKI MEDIA PEOPLE ARE AFTER SANIA MIRZA ? LET HER GO GUYS CANT YOU SEE THE AROGANTNESS OF HER BODY & YOU PEOPLE AFTER LIKE PIG AFTER......

Sidra | 13 years ago | Reply The sheer number of comments this post has elicited astounds me. Enough said.

Sarah Haider | 13 years ago | Reply People Please grow. Here we are not talking about patriotism. I am a daughter of a soldier and am a true patriot ; but at the same time I am a marketing analyst too. If we can have and accept Ronaldo in CLEAR FOR MEN(Shampoo Commercial); Katrina Kaif as our LUX ambassador; Kareena Kapoor modelling for a Pakistani Lawn(Firdaus);with hoardings all over the country; why not Sania Mirza? Just because she said that she is not a Pakistani Bahu..... Many of you who have commented above must be die hard fans of sizzling Indian Divas and watch movies on controvercial subjects like "Qurban" just for the sake of the actress so the point here is with respect to the ad world and not being Pakistanis.

Pathani | 13 years ago | Reply And i see alot of Indians disguising as Pakistanis, hiding behind Muslim names are commenting against Sania Mirza to show us in bad light.

yousuf | 13 years ago | Reply Hey All, Look at your interest level in giving comments on this particular topic...:) Then what's harm if advertising agencies and marketers taking interest in her. Your worthy comments are required more on topics of national interest.

sulaiman ijaz | 13 years ago | Reply she is very busty and should be on television selling useless crap

Muhammad Gaddafi | 13 years ago | Reply Lolllllllllll.......... I read all above comments and also smile. Dear u all, i not cross u in ur comments but u think if u are Sania Mirza so wht u do? yes she is not more beautiful but she have luck. like above comments mean u goto against to God. so please carefull and pray that she become proper muslim.

Murtaza Ali Jafri | 13 years ago | Reply Not a bad idea, I think it's a good move for her. It would work for a Pakistan-India peace campaign. Regardless of how we feel about it, the question is very simple. Would she bring attention to a brand...YEP.

Ali | 13 years ago | Reply Iman Ali is way much hotter than Sania mirza......

afficer khan | 13 years ago | Reply half of our parliamenterians and their families and all our politicians have dual citizenship...they have all their properties outside pakistan...their money is safe in swiss banks...so why we expect sania mirza to live in pakistan?after all she is just an individual..she is not our elected representative nor is she any politicians...why we people dont do any accountablity of our leaders instead of sania?

umair | 13 years ago | Reply My question is with the reporting ability of this newspaper. Put in a proper article at least! Just taking somehting out of another report and putting it in as headline is LAZY JOURNALISM. I was most impressed wiht the first few issues of this paper, but its sadly been sliding away since.

Zaigham Ali | 13 years ago | Reply as she has already said that she is no more Pakistani. Instead someother sport celebrity be approached for the ad.

Ashrafuddin Chitrali | 13 years ago | Reply As reported Sania has married with an individual not a Country, so, let them both to plunge into the river of money and mint as both future are quite bleak.

Muhammad | 13 years ago | Reply Yeah Finally we got some one in adds.. c'mon guys she is famous and she can speak, at least better than Shoaib Malik.

Mian Khalid Mehmood | 13 years ago | Reply @Hashim, Shoib is rich than sania, he is not a good player but also a good business man as well. the only marries due to their love & friendship.why indians are suspicious.

Jawad Gill | 13 years ago | Reply Come on guys we still cant get our selves out of discussing this matter what she will do what she will wear please media and people of pakistan there are more important to be addressed, like poverty, hunger, shortage of electricity. Please specially media focus on these issues rather than focusing on "SANIA MIRZA".

Electra | 13 years ago | Reply Interesting.. Syed: let's see how your daugther plays..oh if she indeed qualifies that is... Anum: it doesn't matter whether you want to , apparently Malik wantes her..

Tanzeel | 13 years ago | Reply Jazak Allah

Maestro | 13 years ago | Reply Seriously guys, she is not good looking. I didn't know that the criteria of being sexy simply means wearing mini skirts.

bingo | 13 years ago | Reply so you mean if you cover yourself properly you become a muslim..wow how enlightning..no wonder why the whole world doesnt know anything about our religion..its because ppl like you learned to read and write....stop judging people

junaid | 13 years ago | Reply dumb nation...... no energy but still have taste for "brand ambassador"!

Rana Taimoor | 13 years ago | Reply Guys, Economics is the ultimate reality. Its what you earn end of the day matters most. Moreover, to all those who r saying that she is not pretty or beutiful or whatever, so did many of our top models and many actresses we admire. Its about the kind of screen appearance you can project.

Sara Qureshi | 13 years ago | Reply Sorry, I meant 'dressed', not 'addressed'. Blame the personal offence I took to that statement as a Muslim woman, if you must!

Sara Qureshi | 13 years ago | Reply What's sad is that, in the middle of all this excessive, ridiculous media attention to this couple, people find an opportunity to give irrelevant opinions on such matters as what constitutes a proper Muslim woman, how she should be addressed and such tripe. Typical of us, isn't it?

Harry John | 13 years ago | Reply Their stay in Pakistan was full of miss management and chaos. I wish them better luck next time.

MWS | 13 years ago | Reply Christianity, Hinduism and all other known religions also prohibit women to expose her body. We all must realize that one's attitude towards life and good/bad deeds does not depends on religion or country. Its about being good or bad human. :)

TL | 13 years ago | Reply Standing ovation for a comment above. I quote, "Sania: OMG! How can she called herself a muslim by showing her body off?..." Which world do you live in? Are you saying that women who don't cover properly are not muslims? Are you saying that half of the women of the 99% Pakistani Muslims are not muslims?

Sara Tariq | 13 years ago | Reply why would anyone even want to take sania mirza in Pakistani commercials after the kind of statement she has made about Pakistan in the first place??!!

Aslam Khan | 13 years ago | Reply In fact, Sania and Shoaib are the business couple, why people don't understand! People should not take the matter seriously. Shoaib's track record confirms that he has been a good business man and he amicably utilizes cricket for making money, be it betting even. Pakistan comes second to him.

Mir Nawaz | 13 years ago | Reply If they love each other the sania should leave the tens it is very important for a house wife if they don't love each other we can say that that's way to make much money.

Hassan Ali | 13 years ago | Reply Marketing Tactics using these psychology marketing to rule our minds,nothing else.......

Sania | 13 years ago | Reply OMG! How can she called herself a muslim by showing her body off? Shoaib is after her money but this world is not the end part of the game. The next life which is after death is more imp and forever so never forget religion.

Rahim Bhalwani | 13 years ago | Reply is our brand models or designers are dead that we need a girl sania mariza who is even not ready to shift to sania malik and these peoples want her pakistani impossible.

waseem | 13 years ago | Reply I 110% agree with syed bahi.... Our media is totally responsible for such type of activites

iqra | 13 years ago | Reply she s gonna rock !!

Zahid | 13 years ago | Reply First of all...grow up all of you. Saniya Mirza is a star, celebrity and inspiration for all the women and young players of the subcontinent and better known all over the world. @ Syed If your daughter is a talented player then I am sure our media will discover her abilities and the nation will see her in action.

Ali Haider | 13 years ago | Reply Here starts the money minting machine. Good for Shoaib!!!

Hashim | 13 years ago | Reply I think he married her only for money. Sania has earned good money by advertisements and is expected to continue to earn more.

Anum | 13 years ago | Reply Sorry, we wont accept her. We dont our money going into her pockets. We dont want her.

natasha | 13 years ago | Reply She's famous and that's what matters to businessmen.

Ali | 13 years ago | Reply @Syed. Ditto, totally agree!

TL | 13 years ago | Reply As expected.

Syed | 13 years ago | Reply Jesus!!! What’s wrong with these guys - she's not good looking, not Pakistani, cant speak property, and an aggressive brat! She's No 92 in world raking - my little daughter is perhaps better player then her .. Get real.

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