Pakistani beef enters Malaysian markets

25,000kg will be exported every two weeks.

ISLAMABAD: The first consignment of Pakistani beef has reached around 100 hypermarkets in Malaysia that will attract a significant number of consumers, a leading importer said.

Jejak Bakat Sdn Managing Director Zain Poteh, who is importing Pakistani beef, said he expects to continue importing 25,000 kg of beef every two weeks, keeping in view the encouraging response from Malaysian consumers.

Addressing a launching ceremony in Kuala Lumpur on Thursday, he said a second consignment of meat from Pakistan was on its way to Malaysia. The exported beef comes from young breed of cows from Cholistan.

Pakistan’s High Commissioner in Malaysia Masood Khalid termed the response of the consumers an important development in the context of bilateral trade between the two countries. With the start of beef export, he added, Pakistan has entered the ranks of countries exporting meat to Malaysia.

“Our next target will be to export Pakistani mangoes through a formal channel to ensure their availability throughout Malaysia,” he said.

Khalid said in order to boost the existing level of trade and investment between the two countries, the Board of Investment (BOI) of Pakistan and the Malaysian Industrial Development Authority (MIDA) will organise a seminar in Kuala Lumpur on March 31.

The seminar will focus on four key areas, including agriculture and Halal products, infrastructure development, power and energy and IT and education, he said.

Published in The Express Tribune, February 25^th, 2011.