Role reversal: Indian clothing brand puts men in women's shoes

Published: January 5, 2016
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Brand steps up to change the way people approach arranged marriage. SCREENGRAB

Brand steps up to change the way people approach arranged marriage. SCREENGRAB

We all know the drill when it comes an arranged marriage. The notion is not only daunting and nerve-wracking, but it’s also heavily gender biased. Indian clothing brand BIBA decided to insert a little role reversal in its latest ads in a bid to challenge the arranged marriage meeting stereotype we have all come to know.

The two minute video was appropriately uploaded on their Facebook page a few days shy of New Year’s with hashtag #ChangeIsBeautiful. It has since been shared more than 125k times and received more than 245k likes.

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It highlights the fears of a girl right before the dreaded meeting.

And how she has to sit through it while others decide her future.

But sometimes, we can challenge the norm and change things for the better.

And it does not necessarily mean that the other side will retaliate.

Watch the video here:

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